Free Speech Inc.
Delivered in Miriam College
Nov. 28 2006
[in reaction to earlier
remark by Mrs. Karen Davila on the Philippine media being the freest in south
east Asia] It’s free, but is it independent? Independent in the sense
that we our truths are not adulterated by profiteering? The debate for any media owner is what
exactly should take the fore: business interest or public interest? And it is my opinion, here today, that media
ownership should pay close attention to what their programming is focusing on.
When examining today’s Filipino media, especially the powerfully
engaging television networks, I find a
scene of disturbing and frightening images. Let me begin with a fact, so often quoted to the point that—for some—it
has lost its scandal: The vast majority of our nation’s population live below
or at the poverty line. Mr. Lopez spoke about this yesterday. Three points
about these demographics should concern the Philippine media:
1) Most Filipinos have the least access to quality
education among all the sectors of society.
2) Most Filipinos gain most of their information about
the world and current issues from television networks and newspapers.
3) Most Filipinos are the prime audience of the large
media networks dominating our nation’s air waves.
These
people are the masa, the people who
everyday switch on their television sets (or watch television through the
window in their neighbor’s house) and see the programming for what Mr. Lopez
yesterday called “free TV”. We all have
to keep in mind the point that “free TV” is a different animal from cable
television that most of us here are used to.
We
all learn in whatever training or schooling we have, that the media is a
powerful tool for social change, a channel for information, a force multiplier
of events. To paraphrase from a
commentary in British newspaper The
Guardian, 9/11 would not have been 9/11 if not for the millions of viewers
who watched the World Trade Center towers fall on live television across the
world. I think a lot of us understand is that there is enormous potential in
the ability of the media to generate events and affect public opinion, to
uplift society and develop a country. But more importantly, the same potential
to do enormous good can also do equally enormous harm; the media can degrade a
society, and wear away at its mental fabric, compounding apathy and ultimately
carrying the Philippines into a social septic tank. Television is supposed to be the new opiate
of the masses, diverting them from the actual state of the nation, from issues
that are truly of public consequence; and I think we’re doing a good job at
that.
The
other day, while waiting for the boarding call at the airport, I found it very
difficult to ignore the two large televisions dominating the pre-departure
area. In most airports, televisions are
tuned in to informative programs, such as those that offer advice on healthy
living, the latest headlines, or at the very least, weather updates for
travelers. But on this particular
afternoon, the show was actually providing detailed insight into the romantic
affairs of the latest teen celebrities. It was a good example of Philippine prime-time; television programming peppered with
soap-operas, entertainment gossip, scantily-clad women, and generally shallow
entertainment. We say that this kind of
programming is emotional and engaging, if we delve into the nuances of the
stories and the values being forwarded. But that’s IF we get past the girls gyrating on the screen; that’s if we
can get over the kilig feelings of
the latest teen celebrity couple. A
contradiction arises: on one hand, we want to forward values; on the other
hand, we pepper our shows with distractions, from nameless dancers to
starry-eye inducing personalities.
Throughout
the day, the viewers are pulled through the gamut of emotional states:
energetic wake-up “light news” in the morning, morning soap-operas to make us
fall apart, noon-time variety shows to makes us smile again, then back to the
sordid lives of fictional characters. By
late afternoon, as the kids come home from school, we put on entertainment news
to give our audiences the latest insider information on our favorite
celebrities. Early evening, we get
shocked or angered by the latest stories of corrupt politicians and
drug-related murder. As the evening
draws on, we start laughing again, happy that our slap-stick comedies are
showing. The programming at least lets
us go to bed with the satisfied smile of the properly opiated.
[two minute time limit called; speaker summerized the rest of
the paper in delivery]
A
common defense for this kind of programming is saying it’s maka-masa, it’s what the people want and its what the people can
empathize with. Frankly, I find this
point of view insulting.
If
the Philippine media companies were really serious about taking an active role
in this rhetoric of “nation building”, heck, if I woke up one morning and found
myself the owner of one of these media corporations, there’s one thing I would
STOP doing: I would stop catering to the
“lowest common denominator” and try to find a way to give programming that
raised the bar and pushed the limits of what the audience can take. I like what Dr. Banerjee said this morning:
we have to look at our audiences as citizens rather then consumers. Not only to listen and engage the audience in
two-way discourse, but to also try to find ways to uplift the material that my
audience is consuming. This country’s
media could do it a huge favor by taking the majority of our nation’s people
who aren’t going to big universities, and giving them programming that is provocative,
socially relevant, and sensitive to the needs of a country in its growing
pains. Programming that actually focused
on the issues that truly matter to a developing nation.
People
would say that this kind of programming runs the risk of being boring, and
sermonistic. But if media companies
today can take the shallowest material and elevate it to the heights of
excitement and euphoria on prime time TV, why can’t they do it for the things
in our country that really matter, like gender issues, sexually transmitted
disease, environment, and corruption in government. [following
stated explicitly] By the way,
Gina Lopez’s work is really good, I just want to know why that content isn’t being
made into full-time shows on prime time.
I
like to think that we can do a better job at pulling the Filipino consciousness
out of the ruts of our emotions and into the stimulation of our minds. (We need
to get out of our hearts, and into our minds) I like to think that we can forward programming that gives deeper
insight into national issues, gives information to help encourage
entrepreneurs, provides guidance to help the average Filipino have a sense of
history and feel that they are a part of a larger and active society, instead
of the lot of us merely being a faceless mass of the audience, placated by
glittering personalities, confetti and cash prizes.
What
is the deal with the portrayal of women in today’s mainstream media? I’m not talking about talk show hosts and
news anchors. I’m talking about the
skimpy clothes and the squealing girl squads. The media is hitting the audience below the belt, in more ways then
one. It’s almost as if we can’t hold the
audience’s attention with anything more base then women displaying themselves
as smiling objects of male attention. And this is on prime television hours, at lunch time, when most of the
Philippines is sitting at midday sipping soup while watching TV. What do they see? News commentary? A feature on the history of a local
hero? Not unless we can get a young lady
in a bikini to talk about socially relevant issues. Yesterday, the reply to this point was the
notion that this is a middle class sensibility, and that the lower income
levels of society don’t see this as problematic. Is that a sufficient reason? Just because the majority thinks that women
portraying themselves as sexual objects and decorations is okay, doesn’t make
the outright objectification of people right.
We
are sending a message to the mass of Filipino minds. Sometimes, I think that once in awhile we
need to seriously think about WHAT kind of message we’re sending, and how often
we’re reinforcing it. The same article
from The Guardian that I referred to
earlier stated that the media is often seeking to speak truths; sometimes we
need truths spoken to us.
Last
of all, I believe that it is the media’s imperative duty to get actively
involved in programming that uplifts and edifies our society as a member of
this society. I like to think, in spite
of all the political cat-fighting and poverty-induced social problems, that our
country is at an exciting stage in its history, in a sort of high school
identity crisis, trying to figure out just what we, as a nation, are to
become. Everyone should have a say in
what the Philippines of tomorrow should be. And the media is a particularly
heavy handed contender in this discourse, with the ability to choose what
information gets into the mainstream Filipino consciousness and what
doesn’t. Will we choose to simply
entertain and appease our audiences and investors, catering to what the
audience wants? Or do we aggressively
start by revolutionizing our content, going beyond specialized cable channels
and bringing empowering information to the mainstream airwaves to the Filipinos
who really need it, presented in a way to make the information useful and
relevant? For the sake of the building
this nation we call our own, I hope it’s the latter.
Thanks
for letting me share my views. Good
afternoon.